Kia ora,

"Kaua e mate wheke, mate ururoa" — Don’t die like an octopus, die like a hammerhead shark.

This whakataukī reminds me to show up with strength. To face things head-on. To keep moving, even when it’s hard. I’ve carried that mindset with me, quietly, stubbornly, through every challenge I’ve met.

Coming from an all-girls school, I never had to fight to be heard, my voice was part of the rhythm. It belonged. But walking into broadcasting school, surrounded mostly by guys, was a shock to the system. Suddenly, I had to shout just to be noticed. Prove I deserved to be in the room. The dynamic was new and confronting. But I didn’t back down. I found a different kind of voice. One that didn’t ask for space - it took it.

I’m a creative, always have been. The kind who sees the final cut before the first word hits the page. I get a buzz from building something from nothing; the brainstorm, the research, the refining. I love it all. Lately, I’ve been in the thick of it: writing radio ads, stings, articles, captions, strategies, social content; whatever the brief calls for.

Every new project is a puzzle I’m hungry to solve. The pace, the pressure, the push to create something that connects  it lights me up. I’m not here to compete for the best spot. I’m here to make work that connects with an audience.